CEO Message

On July 17th of this year, we celebrated the 30th anniversary of our founding.
Thirty years ago, we launched our business when Japan’s housing market was still firmly rooted in the belief that new construction was the only path forward, and the secondary housing market had yet to gain traction. With the support of our business partners and stakeholders, we were able to pioneer and develop a new category: housing renovation.

As we commemorate this important milestone, we have reaffirmed our dedication to returning to our foundational principles under the theme “Back to our Core Value.” At the heart of our business lies the strength of our on-site capabilities - our every employees’ hands-on expertise and the ability to execute thoroughly, even in the face of change. These capabilities include not only the sales skills to identify valuable properties, but also the design expertise to revitalize them, and the commitment to providing after-sales service long after the handover to the customer. Furthermore, we have maintained agility in adjusting our business cycles to respond swiftly and flexibly to changes in the market. These collective efforts have been the bedrock of our sustained business continuity.

At the same time, the real estate and construction industries are now facing significant structural challenges. Labor shortages, the aging of skilled workers, climate change and disaster risks, and rising expectations around health and comfort are issues that transcend the capacity of a single company and demand broader societal collaboration.

In response, we have continued to explore and redefine the value of housing. Through experimentation within our own business, we have been developing new products and services to meet emerging needs. Today, the seeds of innovation that we have sown are beginning to bear fruit. In line with this progress, we are preparing to transition to a holding company structure.

This new structure will enable more autonomous and accelerated decision-making, allowing us to move with greater dynamism into our next chapter. Guided by our unwavering commitment, to our core values, we are determined to build a future driven by the principle: “From our Core, Forward.”